Cover Art
Music covers designed to give each release a strong visual identity.
BACH. is a long-time friend, collaborator, and independent music artist focused on techno music across a wide range of styles, from Tekno and Acid to Trance, Minimal, and more experimental electronic directions.
Since 2023, I have been managing the visual direction of his music identity, creating professional and striking music covers, social video assets, visualizers, and music video content designed to give his releases visibility and consistency across platforms such as Instagram, SoundCloud, Spotify, and other streaming channels.
Our collaboration started when he wanted to push deeper into his own musical world. Since then, I have consistently created visual assets that translate his sound into a recognizable graphic and cinematic identity.
Over the years, the visual language became more defined through 50+ music covers, dozens of short social videos, and several music clips and visualizers, using a mix of AI image generation, AI video, Photoshop, Unreal Engine, Cinema 4D, and After Effects.
You can see selected examples of this work below ↓
Role
Visual Direction · Cover Art Direction · Social Motion Content · Music Video Assets · AI Image & Video Production
Deliverables
Music Covers · Social Videos · Music Video Clips · Visual Direction · Release Content System
The project grew as an ongoing collaboration rather than a single campaign. Each release became an opportunity to refine the artist identity, test new visual directions, and build a stronger link between the sound, the cover art, and the social content surrounding it.
The workflow combined fast AI exploration with manual art direction, Photoshop refinement, motion design, and video production, creating a flexible visual system that could evolve with the music while staying recognizable over time.
Music covers designed to give each release a strong visual identity.
Behind-the-scenes process showing how selected covers were built and refined.
Short video assets made for release announcements, reels, and platform visibility.
Music video assets and animated clips designed to extend the world of each track.
The cover artworks were created as the core visual layer of the project. Each image needed to work as a standalone release artwork, while still feeling connected to the wider BACH. identity across SoundCloud, Spotify, Instagram, and promotional content.
The direction evolved through surreal, abstract, cinematic, and sometimes more aggressive visual ideas, matching the energy and atmosphere of each track while keeping a consistent level of polish.
This section is designed to show the craft behind the final image: AI generation as a starting point, then manual selection, composition, cleanup, grading, typography, and final polish inside Photoshop.
The goal is to make the process visible without over-explaining it, showing that the final covers are directed, refined, and finished rather than simply generated.
Alongside the cover artworks, I created short animated assets designed for Instagram reels, release teasers, and social posts. These pieces extended the cover identity into motion, helping each track feel more alive and visible on fast-scrolling platforms.
The videos were built using a mix of AI video generation, After Effects animation, compositing, typography, and audio-reactive pacing depending on the release.
For selected releases, the visual direction moved beyond static covers and short teasers into longer music clips and visualizers. These assets were designed to give the tracks a stronger sense of world-building, atmosphere, and identity.
Depending on the piece, the workflow combined AI generation, 3D environments, animation, compositing, editing, and sound-driven timing to create visuals that could live as standalone content or support a full release campaign.