Transition
Moving from the Nemesis identity into the BACH. artist name and visual direction.
This project focused on the visual transition from Nemesis to BACH., supporting a new artist name, a clearer identity system, and a more mature visual direction aligned with the artist's current musical universe.
The work included exploring new logo directions, shifting the overall aesthetic, creating a new profile picture for social platforms, and producing short motion content to announce the rebrand online.
The goal was to move away from the older Nemesis identity and build something more direct, recognizable, and adaptable across music covers, social posts, artist profiles, and animated release content.
You can see the rebrand breakdown below ↓
Role
Visual Direction · Logo Exploration · Social Identity · Motion Announcement
Deliverables
Logo Deck · Profile Picture · Social Rebrand Video · Visual Direction
The project started by understanding the shift from Nemesis to BACH. and translating that change into a stronger visual language. The new identity needed to feel clearer, more memorable, and more aligned with the artist's evolving music direction.
I developed logo proposals, tested different aesthetic routes, refined the profile image direction, and created short-form motion content to make the rebrand feel like a proper announcement rather than a simple name change.
Moving from the Nemesis identity into the BACH. artist name and visual direction.
Exploring multiple logo proposals with different levels of minimalism, impact, and underground energy.
Creating a new profile picture and stronger artist presence for social platforms.
Producing a short rebrand video to announce the transition and make the new identity feel alive.
The previous identity had a darker and more anonymous feeling, while the BACH. direction needed to become more personal, direct, and usable across releases and social platforms.
The transition was built around the artist's own direction: keeping an underground music energy, but reshaping it into a cleaner and more recognizable identity system.
The logo deck explored different ways of making the BACH. name feel strong, readable, and connected to underground electronic music culture.
The proposals moved between minimal sans-serif clarity, streetwear and Y2K influence, heavy monolithic shapes, and more futuristic geometric forms.
Beyond the logo shape itself, I explored how the identity would behave on different backgrounds and in more distorted, music-driven applications.
These tests helped define how the new name could feel consistent across covers, motion assets, profile images, and social announcements.
Alongside the logo system, I created a new profile picture direction for the artist's social presence. The goal was to move away from the previous Nemesis visual identity and create something more direct, readable, and aligned with the new BACH. name.
The profile picture was tested across different background treatments to make sure it could work cleanly on platforms like Instagram, SoundCloud, and Spotify.
The rebrand also needed a simple motion asset that could work on social platforms. I created a short video to announce the shift from the old identity into BACH., using motion, contrast, and logo transition as the core visual device.
This helped turn the rebrand into a moment of communication, making the identity change feel intentional and visible to the artist's audience.